Brewers Unveil New Demand-Based Ticket Pricing
The Milwaukee Brewers have announced that they will be testing a new ticket pricing system based on demand. By using pricing software the Brewers will be able to adjust ticket prices in real time based on factors such as demand, team performance, pitching match-ups, and the weather. Other Major League Baseball teams have had success with demand-based ticket pricing, including the St. Louis Cardinals, Minnesota Twins and Chicago White Sox.
In today’s statement regarding the new pricing, Brewers Chief Operating Officer Rick Schlesinger said “It rewards fans for buying earlier in the season and protects season ticket holder value. We believe this structure will help us reach more fans with attractive pricing options for seats that currently go unsold.”
The Brewers plan to test the new system for three games this season. The test games are:
- Wednesday, August 31, vs. St. Louis at 7:10pm
- Saturday, September 10, vs. Philadelphia at 6:10pm
- Monday, September 26, vs. Pittsburgh at 7:10pm
The Loge Bleachers and Loge Outfield sections are the only sections available during these tests. The Brewers said that the best deals will likely be found early because the price will never be lower than the initial offering.
Starting prices on the Milwaukee Brewers Demand-Based Pricing web page are:
- St. Louis game – $10 for Loge Bleacher seats and $20 for Loge Outfield Box
- Philadelphia game – $20 for Loge Bleacher seats and $30 for Loge Outfield Box
- Pittsburgh game – $10 for Loge Bleacher seats and $20 for Loge Outfield Box
Of course, the nature of demand-based pricing is that prices can change at any time. Loge Bleacher seats are typically priced at $20 each and Loge Outfield Box seats at $30 for non-Marquee games.
Comments
One Comment on Brewers Unveil New Demand-Based Ticket Pricing
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Dawn on
Mon, 11th Jul 2011 5:04 PM
Sounds confusing if you ask me!
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