Metcalfe’s Market Wauwatosa Sentry Revised Double Coupons Policy

August 1 by
Filed under: Coupons, Grocery 

The Metcalfe’s Market Sentry Foods store in Wauwatosa announced today that they have revised their double coupon policy.  Coupons will no longer be doubled twice a week and the number of coupons that you can double has been cut in half. 

The existing coupon policy at the Tosa Sentry will end on August 17th.  The current policy allows for double coupons on Wednesday and Saturday.  Up to ten coupons may be doubled with a maximum face value of $1. 

The new coupon policy, effective August 18, 2011 is as follows:

  • Every Wednesday is Double Coupon Day
  • Minimum purchase of $25, after store discounts, but before manufacturers coupons
  • Up to five coupons may be doubled
  • Coupons up to $1 in value may be doubled
  • No more than three of the same coupon may be used
  • Internet coupons are accepted

For more information on their double coupon policy, check out the Metcalfe’s Market website.

What do you think? Are you a Metcalfe’s Market shopper? If so, how will this revised coupon policy affect your shopping habits? Please leave a comment and let us know!

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10 Comments on Metcalfe’s Market Wauwatosa Sentry Revised Double Coupons Policy

  1. Milwaukee Consumer on Mon, 1st Aug 2011 4:10 PM


    Metcalfe’s management contacted us to let us know that they revised the new policy to make the $25 minimum purchase after store discounts, but BEFORE manufacturers coupons are applied.

    Many of the comments below were left prior to the update from Metcalfe’s. We have updated the post to reflect the revision.

  2. Sara on Mon, 1st Aug 2011 4:12 PM

    This makes me sad. There’s really nowhere in the Milwaukee area where you can really score a good deal on groceries anymore. 5 ‘pons with a $25 purchase AFTER coupons? Come ON!

    I would drive from Shorewood to Tosa just to shop at Sentry. No more. Now Pick ‘n Save has a better policy. What a way to flip a 180 on us just folks just trying to save some money in our pantries. I’ll give Woodmans more of my business now.

    Boo. Hiss. Poutpoutpout.

    I don’t believe Extreme Couponing is 100% at fault, spawning all sorts of extreme stock piling babies, but I do think it’s being used as a scapegoat for stores to scale back their deals and ramp up their profits.

  3. Patti Saugstad on Mon, 1st Aug 2011 4:54 PM

    I am disappointed with the new policy. I agree that no more than 3 coupons per like item is fine, minimum purchase of $25.00 is not a favorite of mine, if you only have a few items to get even with coupons, you are making a purchase at the store and that should be the only thing that counts. And only five coupons maybe double is foolish for us consumers. I believe that they are using the extreme couponing as an excuse also. But some of those people are crazy. I would understand and would like to see, that the limit stay at 10 coupons per order and only one order per customer. They should just say that people who are trying to scam them ( extreme couponers) should be banned from the store. I love Metcalfs but I will also be looking into Woodmans and now Piggly Wiggly. I will definately miss the personal attention that the staff does. Very sad to see all this happen.

  4. ToniD on Tue, 2nd Aug 2011 5:52 PM

    Metcalf’s has been my regular grocery store, but this new double coupon policy is rediculous (Especially the minimum of $25 AFTER coupons). I think that they will lose some business since Pick N Save is a block down the street and their double coupon policy is better. I will be shopping at Pick N Save and Woodmans from now on.

  5. Lindsey on Tue, 2nd Aug 2011 9:00 PM

    I can’t say that I am too surprised about Sentry’s shift in policy. I have had the hardest time at this location (Tosa) what with snide comments from the cashiers and generally feeling unwelcome. I look at this location as more of a high-end store and will only shop there for groceries I can’t get elsewhere, like Boar’s Head meats. The Sentry on 92nd and Lisbon is continuing their friendly and open policy for now (I verbally verified this last Friday) and they will continue to have my business because I always feel welcome there.

  6. Brian on Wed, 3rd Aug 2011 10:16 AM

    I went to Metcalfe’s this morning to take advantage of the deal on Hamburger Helper. They are 10/10 and I had 3 x .90/4 and 3x .80/4 coupons. When the register scanned the coupons, it only added .10 to the 90 coupons! Apparently the coupon specified .90 off 4 but it only “attached” to one box. The one single box it attached to was priced at a dollar, and per metcalfes policy, the coupon only doubled to $1 making the item the coupon attached to free. This denied me a discount of the remaining three boxes.

    Long story short, it required a manager to hand key the coupons, but with a little politeness, the deal was completed.

    My deal was:
    Transaction 1
    8 – boxes HH @ 10/10 = 8.00
    -.90/4 doubled to -1.80/4
    -.90/4 doubled to -1.80/4
    Finial price $4.40 for 8 plus a $2 off catalina towards hamburger/tuna/chicken

    Transaction 2
    8 – boxes HH @ 10/10 = 8.00
    -.90/4 doubled to -1.80/4
    -.80/4 doubled to -1.60/4
    Finial price $4.60 for 8 plus a $2 off catalina towards hamburger/tuna/chicken

    Transaction 3
    8 – boxes HH @ 10/10 = 8.00
    -.80/4 doubled to -1.80/4
    -.80/4 doubled to -1.80/4
    Finial price $4.80 for 8 plus a $2 off catalina towards hamburger/tuna/chicken

    By breaking it into three transactions, I maximized the Catalina coupons I received. I got $6 worth, where as if I bought all 24 boxes at once, I would have only gotten $2

    Moral of the story – Metcalfe’s coupon policy hasn’t changed yet, but you have to be aware of the way the register is calculating your savings

  7. Milwaukee Consumer on Wed, 3rd Aug 2011 10:37 AM

    Great information Brian…thank you for sharing! You’re right…the coupon policy doesn’t change until 8/18.

    It pays to be diligent when your coupons are being scanned. And very good point about being polite.

  8. Janice M on Fri, 5th Aug 2011 12:21 PM

    The Double Coupon day effective 8/18 will be Wednesday.
    Their policy also states: Limit of 5 coupons per person, per Wednesday please.

    So PicknSave is better for shoppers because you can do multiple transactions to take advantage of 5 doubled coupons each transaction on Wednesdays.

  9. Brittany on Thu, 6th Oct 2011 2:41 PM

    I will no longer be shopping at this location!!!

  10. Maili on Tue, 24th Jul 2012 11:36 AM

    Boo…I will not be shopping at this Sentry store anymore, will stick to Pick N Save.

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